Wang Zhigang and Wang shan

Alongwith the acceleration of industrialization, China’s chestnut industry has faced a series of problems such as difficulty of sales in domestic and international markets, malicious competition among many chestnut processing enterprises, etc. The purpose of this article is to analyze the nodes and links of the supply chain from the point of fair and efficiency. Using the supply chain theory, this article clarifies the problems which cause profit distribution dislocation, information asymmetry and management confusion. Finally, some policy suggestions to solve the current problems of chestnut industry are pointed out.

Keywords: Chestnut, Supply Chain Theory, Fair, Efficiency

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